Hello everybody, what a pleasure to be a part of this group! I’m Victorine and I’m an impartial Artwork Director and Senior UI Designer based mostly in Amsterdam.
I just lately began working independently, however earlier than that I spent a number of years designing digital merchandise inside software program corporations and, most just lately, at Monks (previously Media.Monks), the place I labored for 5 years. These experiences formed not solely how I design, but additionally why I design.
Over time, one thought has stayed constant: I’m most concerned about design when it’s used as a software to resolve actual issues; social, cultural, or sensible.
Tasks I’m Happy with
Through the years, I’ve had the chance to work on a variety of digital merchandise. From early ideas to completely realized platforms. I craft visible identities, interfaces, and design programs that deliver on-line experiences to life.
Designing At Scale
Throughout my early days at Monks, I labored with purchasers reminiscent of BMW, Google, and Philips, and spent two years as a devoted designer for Nike—an expertise that deeply formed my strategy to digital design, notably when working at scale.
Nike Play Lab
The objective was to translate Nike’s mission of encouraging energetic play, experimentation, and self-expression into a fascinating on-line surroundings. At its core, the challenge invited youngsters to redefine sports activities in their very own means shifting the main target away from guidelines and competitors and again to what play is really about: curiosity, motion, and pleasure.
Engaged on experiences like this bolstered what motivates me most: designing know-how that solves actual issues or helps reshape how we take into consideration them as a society. I’m impressed by initiatives the place digital experiences don’t simply exist for aesthetics, however actively contribute to constructive change, utilizing know-how as a software to enhance, problem, and reimagine on a regular basis life.
Nike Jordan
One other challenge on that subject that I’m pleased with is District 23, a latest challenge for Nike Jordan. Along with designer Victoire Douy, I labored on the artwork route and UI design for this internet expertise.
Throughout world occasions just like the Olympics, many locals, particularly minority communities, usually really feel disconnected from each the occasion and their very own metropolis. District 23 was Nike Jordan’s means of giving again: activating an area in Paris’ 18th arrondissement that introduced collectively sport, tradition, artwork, and meals to assist youth, have a good time native identification, and reconnect the group in the course of the Video games.
Engaged on District 23 bolstered my perception in design as a cultural connector. When performed thoughtfully, digital experiences will help manufacturers give again, strengthen communities, and create moments of real inclusion.
Coming Full Circle
Wanting again, the frequent thread in my work has been there from the very starting. My journey into design began on the College of Utilized Sciences in Amsterdam, the place lengthy working classes and conversations about what makes know-how significant formed each my abilities and my curiosity.
One challenge that stayed with me was a easy app that helped college students discover obtainable workspaces in overcrowded libraries. It wasn’t advanced, but it surely addressed a really actual drawback. What fascinated me wasn’t the interface itself, however the psychology behind it: how individuals transfer by means of areas, the place friction arises, and what they want within the second they work together with a product. It was about stepping right into a consumer’s thoughts and shaping options that really feel apparent in hindsight. Not as a result of they’re easy, however as a result of they’re well-considered.
Tackling such a recognizable on a regular basis problem even earned the challenge a SpinAward for Younger Expertise, which was a stunning validation of the impression of considerate design.
For me, design is at its finest when it quietly removes obstacles, helps individuals in what they need to do, and respects their time and a focus. In different phrases, when it serves as a software to resolve on a regular basis issues. Particularly in a time the place know-how, and AI particularly, is turning into more and more highly effective, I consider our duty as designers is to remain grounded in human conduct. The instruments could evolve rapidly, however the necessity to perceive individuals, their frustrations, and their each day realities stays important.
Thank You For Studying!
For collaborations, be at liberty to go to my web site or attain out on LinkedIn!
