Cast is a inventive studio primarily based in Orange County, California, constructed on the intersection of artwork, code, and AI.
We craft immersive digital experiences that mix cinematic design, real-time rendering, and rising expertise from interactive web sites and installations to generative storytelling, AR, and VR.
On the middle of all the things we make is a customized WebGPU engine, designed for high-end rendering, AI integration, and seamless cross-platform interactivity.
Whether or not the challenge lives in a browser, a bodily area, or a multiplayer world, the identical framework powers it; maintaining inventive intent completely aligned from idea to execution.
Our Journey
Cast was based by Michael Modena, an business veteran who got down to construct a studio that would transfer as quick as expertise itself.
What began as a six-week experiment shortly grew to become a brand new mannequin for a way a inventive group might function: small, adaptable, and obsessive about precision.
The purpose wasn’t to rebuild what already existed, however to rethink it: What would a future-facing studio appear to be if we constructed it from scratch in the present day?
The early days had been outlined by rhythm, mornings spent constructing the technical basis, afternoons spent creating. That steadiness between engineering and artistry grew to become our DNA.
The primary main milestone was the creation of our personal WebGPU renderer, able to delivering film-quality lighting inside a browser. From there, Cast grew right into a inventive engine that now powers initiatives throughout net, bodily, and immersive areas.
Showcase
Corridor of Flowers: Collective Bloom
For Corridor of Flowers 2025, we created The Collective Bloom, an interactive set up powered by over 4.5 million real-time particles rendered in WebGPU. Attendees used their telephones to put digital flowers right into a dwelling sculpture impressed by the Statue of Liberty, every bloom becoming a member of a rising area of coloration that advanced over the two-day occasion. What began as a easy gesture grew to become an enormous, ever-changing paintings; a collective expression of creativity delivered to life by way of cutting-edge graphics and shared participation.
NEFT: Frozen Barrel AR
At Components D, NEFT’s drift automotive giveaway grew to become a small piece of theater: we turned their signature barrel into an AR activation. Followers entered to win, then scanned the actual barrel to observe it ice over in actual time and had been invited to interrupt the ice for a shot at bonus prizes. A easy giveaway remodeled right into a shareable, story-driven model second that felt as satisfying as cracking open the win.
Aura Vinyl: Coloration Explorer
The Aura Coloration Explorer reimagines how folks store for vinyl wrap. Constructed with real-time 3D rendering, it lets customers rotate, gentle, and discover over a dozen car fashions to see how every movie behaves below true-to-life lighting. It’s Want for Pace in your browser. It’s change into the centerpiece of Aura’s on-line expertise, serving to customers spend extra time exploring and making assured, impressed decisions.
The Trevor Undertaking: What Hope Seems Like
What Hope Seems Like is an AI-guided meditation on hope and resilience. Led by Sol, a peaceful, reflective AI presence, customers are invited into a brief dialog that turns their phrases into dwelling watercolor artwork, painted in actual time by Google’s Imagen mannequin. Constructed with customized watercolor shaders and particle techniques, the expertise blurs the road between human emotion and machine expression; culminating in a shared gallery of glowing lanterns, every carrying somebody’s private reflection. Created in help of The Trevor Undertaking, it transforms a second of introspection right into a collective act of hope.
Tradition & Workforce
Cast is deliberately small: a workshop, not a manufacturing unit. Everyone seems to be a maker. We worth style, precision, and originality over scale.
Our tradition runs on rhythm and belief. AI performs a job in almost all the things we do, however by no means replaces the human hand. We work remotely, however share one philosophy: The whole lot ought to really feel crafted not manufactured.
The title Cast isn’t metaphorical. It’s our course of. We warmth, hammer, and form each concept till it’s excellent.
