Do not underestimate the ability of your advert server. In right this moment’s more and more advanced media panorama — spanning programmatic, direct buys, social, search, CTV and numerous different touchpoints — it is the important basis of each profitable marketing campaign. All of your media investments, irrespective of how progressive, are solely as efficient because the expertise that connects them. That’s why we’ve invested within the capabilities of Marketing campaign Supervisor 360 that can assist you higher handle your advert campaigns throughout a number of platforms and channels. As Mairi Fogle, International Media Tech Product Proprietor at Kimberly-Clark, places it, “Marketing campaign Supervisor 360 helps us measure all our paid media and offers artistic insights, giving us a whole view of our digital efficiency. This unified information permits us to create extra related client experiences.”
With the expansion of CTV and more and more advanced campaigns, this unified view is extra vital than ever. We’re introducing new accomplice integrations to Marketing campaign Supervisor 360 to make sure seamless connections and easy insights for advert serving throughout all codecs and channels, together with CTV.
