At the moment, the CMA has introduced that it’ll assess whether or not Google Search has “Strategic Market Standing” (SMS) beneath the brand new Digital Markets, Competitors and Customers regime, and what new necessities Google Search might should observe. We sit up for partaking constructively and laying out how our companies profit UK shoppers and likewise companies, in addition to the trade-offs inherent in any new laws.
Folks throughout the UK belief Google Search to assist them discover what they want. Search additionally helps tens of millions of British companies to develop and attain prospects in modern methods. Google’s merchandise, together with Search, helped to supply an estimated £118 billion in financial exercise in 2023 within the UK, supporting over 1,000,000 companies throughout the nation. Google Search and Adverts are additionally serving to UK companies to export over £20 billion value of products and companies internationally.
Digital companies like Search will energy new financial growth within the UK. Certainly, the CMA itself recognises that “Search is significant for financial progress”. We welcome the popularity of the significance of digital applied sciences to energy progress, and the necessity to align regulatory selections with the Authorities’s progress mission.
A professional-innovation, evidence-based regime will assist UK shoppers and companies by increasing choices, decreasing costs, and opening new markets. The choice of overly prescriptive digital competitors guidelines would find yourself stifling alternative and alternative for shoppers and companies.
We are going to do our greatest to advocate for brand spanking new guidelines that profit each enterprise and let folks within the UK profit from useful, cutting-edge companies.
