On this Designer Highlight, we introduce Aurora Defiori, a Milan-based digital designer whose minimalist and immersive type has made her a sought-after expertise on the planet of branding and digital experiences. Aurora shares her insights into her design philosophy and walks us by means of a few of her most impactful initiatives.
Meet Aurora Defiori, a designer devoted to creating “quiet” but highly effective digital areas. Her mission is to convey readability and order to model communications, crafting interfaces that talk with class and restraint. Recognized for her refined, minimalist method, Aurora’s work resonates with customers by means of simplicity and intentionality. By mixing clear strains, daring typography, and immersive components, she strikes an ideal steadiness between performance and aesthetic concord.
From this level, Aurora invitations us into her journey, sharing a glimpse of her artistic work and a few of her standout initiatives.
Mission Highlights
Richard Prescott Folio ©24
That is my newest award-winning venture, designed in collaboration with Studio375 for Richard Prescott, a London-based photographer with over 20 years of expertise in automotive images. The venture combines immersive movement with clear strains and daring typography. We stored the structure easy and clear, permitting the artistic movement results to spotlight—relatively than compete with—Richard’s images initiatives.
Rue Studio
Rue Studio was an exploration of daring, brutalist design, the place typography took heart stage. Utilizing high-contrast fonts, I sought to create a visible hierarchy that challenges conventional design. Balancing expressive typography with performance was each a problem and a rewarding expertise, leading to an interface that feels dynamic but approachable.
Hipotesi
Hipotesi was an thrilling alternative to discover a daring design idea for a Parisian artistic company. The venture challenged me to adapt my minimalist method to a extra avant-garde aesthetic, leading to clear, structured layouts that replicate the studio’s distinctive character. I significantly loved the artistic freedom this venture provided, mixing brutalist components with my sense of restraint to create a visually putting but purposeful design.
Pirelli Hangar
The redesign of the Pirelli Hangar web site was a possibility to merge innovation with custom. I aimed to create a digital expertise that seamlessly connects artwork and expertise, very like the museum itself. To realize this, I used sans-serif fonts and beneficiant white house.
Background
My journey into digital design has been one among exploration and self-discovery. As a self-taught designer, I’ve at all times been pushed by curiosity and a want to create past the acquainted. Over time, I’ve developed a method that blends clear strains, daring components, and refined coloration contrasts, leading to designs that really feel grounded and evocative.
Right this moment, I collaborate with award-winning businesses in Italy and overseas, whereas balancing the colourful vitality of Milan with the serene landscapes of Fuerteventura. My method is rooted in intentional simplicity—a mirrored image of the inside peace I attempt to nurture each day.
Design Philosophy
For me, impactful design is about main by instance. I imagine that impactful design doesn’t have to shout to be heard; quiet class usually speaks louder. My deal with well-being deeply shapes my work—I see inside peace as the muse for true creativity. Steadiness and authenticity are on the core of each venture I tackle.
Instruments and Strategies
My artistic course of at all times begins on paper, regardless that Figma is my go-to digital instrument. Sketching is an important step for me—a technique to seize uncooked concepts, take a look at compositions, and discover move earlier than transitioning into the digital house. This hands-on method helps me preserve my concepts recent and ensures I set up a powerful basis earlier than refining the digital expertise.
Inspiration
I discover inspiration within the contrasts round me—from the tranquil seashores of Fuerteventura to the structured vitality of Milan. These two worlds add depth to my artistic language, permitting me to mix simplicity with quiet boldness.
Objectives
My purpose as a designer is to continue to grow. I attempt to stay curious, open to vary, and impressed by the “new.” This mindset fuels my work and retains me grounded, whereas permitting me to realize significant, long-term progress.
Ultimate Ideas
Design, for me, is the artwork of quiet affect. I purpose to create experiences that supply moments of calm and readability in an usually overwhelming world. Design doesn’t have to shout to be heard—it could captivate by means of steadiness, readability, and function.
My recommendation to different designers is to: “Discover peace inside your self and let it information your creativity. When your work displays your inside calm, you create areas the place customers really feel actually comfy.”
