In a world the place branding performs a vital position in conveying an organization’s mission, QuestOne got down to redefine itself with a daring new visible id. As a frontrunner in hydrogen expertise, they wanted greater than an ordinary rebrand—they wished a dynamic, versatile key visible that may talk their dedication to innovation and sustainability on a worldwide scale. The outcome was the “Hydrogen Circle,” a 3D design that encapsulates the corporate’s dedication to renewable vitality. This text dives into the inventive course of and strategic considering that formed QuestOne’s new model id.
The Problem
QuestOne, previously referred to as H-Tec, was within the means of repositioning their model to determine themselves as a worldwide chief in hydrogen expertise. With the launch of a brand new manufacturing facility, QuestOne wanted to strengthen its deal with large-scale industrial manufacturing and worldwide enlargement. The problem was to create a key visible that not solely represented this technological innovation but in addition communicated their broader mission of decreasing greenhouse fuel emissions. The rebranding wanted to emphasise the corporate’s pioneering position in renewable vitality whereas remaining versatile sufficient for numerous media purposes
Crafting a Pioneer’s Identification
Merging Creativity and Technique to Outline a New Period
Profit 01: Highly effective Branding Influence
The important thing visible positioned QuestOne as a pioneer within the renewable vitality sector.
Profit 02: Versatile Design Property
A number of codecs, together with loops, close-ups, gradients, animations, and icons, allowed the model to make use of the visible persistently throughout varied platforms.
Profit 03: Enhanced Public Notion
QuestOne’s rebranding garnered optimistic reception, setting a robust visible basis for future development and visibility.
The Answer
Constructing a dynamic visible system
Collaborating carefully with Strichpunkt, I developed the “Hydrogen Circle,” a robust 3D key visible that symbolizes QuestOne’s mission. This visible, which represents the cyclical nature of hydrogen vitality, embodies the model’s forward-thinking strategy and their quest for world environmental affect. By in depth exploration of over 50 iterations, we refined key elements resembling twist, openness, and coloration gradients, in the end crafting a dynamic, modular design that might be used flexibly throughout all channels, from digital platforms to large-scale print purposes.
The ultimate outcome was a daring and impactful key visible that performs a central position in QuestOne’s rebranding. It strengthened their positioning as an business chief, resonating with their mission to fight local weather change and lead hydrogen innovation. The “Hydrogen Circle” is not only a visible—it’s a symbolic illustration of their quest to remodel the vitality panorama on a worldwide scale.
Course of
Exploration to Execution
The method started with Strichpunkt’s clear imaginative and prescient for the important thing visible, which I expanded by inventive exploration. We explored completely different visible properties of the Hydrogen Circle, testing over 50 variations to seek out the best steadiness between aesthetic attraction and technical precision. One of many key challenges was rendering the glass supplies, which required cautious management over the atmosphere to replicate QuestOne’s model colours precisely.
With high-resolution 10K recordsdata wanted for print media, the technical calls for had been vital, however in the end the ultimate kind emerged naturally by our iterative course of. The outcome was a versatile, modular visible system that would adapt seamlessly throughout varied codecs, reinforcing the boldness and scalability of the model.
“An enormous THANK YOU once more for rocking alongside and your work! We get nice suggestions and you’ve got contributed rather a lot to that! The Circle’s animations regarded superb on the massive stage!”
Eva Koch, Inventive Director at Strichpunkt
