Handcrafted masterpiece made from silver, gold, carbon fiber and pure diamond symbolizes the illustrious profession of the famend Brazilian racing driver
São Paulo, October 30, 2024 – Lenovo, a worldwide expertise powerhouse, presents a particular tribute to legendary Brazilian racing driver Ayrton Senna, celebrating the 30-year milestone of his legacy in 2024.
Ayrton Senna is thought to be a nationwide hero in Brazil, not just for his skilled efficiency in System 1®, however for his dream of creating Brazil a rustic the place everybody is aware of victory and has extra alternatives, particularly by means of training. As he at all times acknowledged, “kids are the longer term; if we wish to change one thing, now we have to start out with the kids, by means of their training”. Led by his sister, Viviane Senna, the household based Instituto Ayrton Senna in his reminiscence to proceed his imaginative and prescient and remodel the nation by means of training.
Since 2019, Lenovo has partnered with Instituto Ayrton Senna to help entry to high quality training in Brazil. Lenovo allocates a part of the proceeds from the sale of units from the Ideapad, Legion, Yoga and Lenovo 100e and 300e strains to instructional initiatives in additional than 3,000 Brazilian municipalities. Via this partnership, Lenovo has already invested greater than US$3.2 million to spice up entry to high quality training, which reaches kids and younger individuals and trains educators all through the nation.
“When, 5 years in the past, we first approached the Instituto Ayrton Senna, I used to be deeply impressed by its mission, which completely aligns with Lenovo philanthropy’s mission to empower individuals with entry to training. I’m happy with the strides we’ve made collectively since then, making a significant affect on training in Brazil. In 2023 alone, their efforts impacted greater than 700,000 kids and youth by means of the coaching of 9,300 educators,” commented Luca Rossi, President of Clever Gadget Group, Lenovo. “With this tribute, we rejoice our partnership with the Instituto Ayrton Senna and honor the reminiscence of Ayrton Senna, a person who was not solely a legendary driver but additionally a outstanding human being and a supply of inspiration for us all.”
“Celebrating Ayrton Senna’s legacy is an honor for Lenovo, and this tribute was conceived exactly to replicate the grandeur of his profession and encourage future generations to attain the identical degree of ardour and dedication that he delivered to sport and life,” mentioned Ricardo Bloj, president of Lenovo Brazil. “Senna’s values coincide with Lenovo’s daring imaginative and prescient. That’s why, along with the Ayrton Senna Institute, we’ll proceed to spend money on training and expertise to rework lives and create much more alternatives for Brazilian youth sooner or later.”
“The partnership with Lenovo, with its uniqueness and dedication, is important to take our initiatives to varsities and make a distinction within the lives of hundreds of scholars throughout Brazil”, says Viviane Senna, president of the Ayrton Senna Institute.
Crafted with the precision and magnificence that symbolize his profession, the tribute is a novel, handcrafted piece created in collaboration with famend designers Stefano Zuech and Federico Fondacci, impressed by the basic reference to the letter “S for Senna.”
The piece evokes the fluidity and precision of Senna’s driving fashion, crafted from silver, gold and carbon fiber, in addition to a pure brilliant-cut diamond, symbolizing the eternity of his legacy, preserved by motorsport followers all over the world. The work additionally references the picture of the motive force watching his buddy Rubens Barrichello crash on the 1994 San Marino Grand Prix, a scene described by Zuech and Fondacci as “a person ‘alone’ who already knew the destiny he couldn’t escape.”
Luca Rossi and Ricardo Bloj introduced the tribute to Viviane Senna on the Gala Dinner held on 30th October, honoring the reminiscence of Ayrton Senna and the Institute’s 30 years of affect in Brazil. The occasion was held alongside Lenovo’s Tech World Brazil occasion and the FORMULA 1 LENOVO GRANDE PRÊMIO DE SÃO PAULO 2024.
Concerning the Ayrton Senna Institute
The Ayrton Senna Institute accelerates the standard of public training in Brazil. Since 1994, impressed by the legacy of three-time System 1 world champion Ayrton Senna, the Institute has utilized information to deliver progressive instructional packages to public faculties, impacting an increasing number of kids and younger individuals in Brazil. Via its proposals, it gives coaching for educators, instructing supplies and administration and analysis instruments for training networks throughout the nation. It is usually devoted to analysis and innovation in training and promotes social mobilization in favor of the trigger. In its 30-year historical past, it has offered greater than 36 million companies to kids and younger individuals in 3,000 Brazilian municipalities. To seek out out extra, go to the web site https://institutoayrtonsenna.org.br/
About Lenovo
Lenovo is a worldwide expertise powerhouse with US$57 billion in income, ranked 248th on the Fortune World 500, serving tens of millions of shoppers each day throughout 180 markets. Targeted on a daring imaginative and prescient to ship Smarter Know-how for All, Lenovo has constructed its success because the world’s largest PC firm, providing an entire portfolio of AI-enabled, AI-ready and AI-optimized units (PCs, workstations, smartphones, tablets), infrastructure (servers, storage, edge, high-performance computing and software-defined infrastructure), software program, options and companies. Lenovo’s continued funding in world-changing improvements is making a extra equitable, reliable and clever future for everybody, in every single place. Lenovo is listed on the Hong Kong Inventory Change below Lenovo Group Restricted (HKSE: 992) (ADR: LNVGY). To study extra, go to Lenovo’s web site and observe the newest information on our StoryHub .
