Yo, I’m Serhii Polyvanyi, initially from Ukraine and now primarily based in Prague. I’m an award-winning founder and artistic director at BL/S®, in addition to an unbiased artwork director and musician with a deep ardour for digital design.
For me, minimalism and animation are extra than simply stylistic selections—they’re methods to convey each aesthetic and dynamic power with out overwhelming the consumer. My strategy combines uneven typography, unconventional grids, lighting play, sound design, fractal results, noise, movement, analog tech fashion, and the usage of invert mode to unravel digital challenges for my purchasers.
I actually consider that even in chaos, there’s a rhythm that brings my work to life, serving to me craft distinctive, impactful options.
Taking part in with mild
W@W // CNCPT E-commerce
Within the “W@W” mission, I explored how mild interacts with objects, aiming to inform a narrative with out phrases and create an immersive ambiance across the product. Utilizing a palette of simply three colours—white, black, and orange—I manipulated mild on a black materials to realize depth and distinction. This strategy allowed me to keep up a minimalist aesthetic whereas making a robust visible impression.
This mission is a testomony to how simplicity, when mixed with the appropriate parts, can ship a robust visible and emotional impression.
NIKE // CNCPT E-commerce
While you hear the slogan “Simply do it,” it’s onerous to not acknowledge its impression. Impressed by this iconic phrase, I created an idea for Nike trainers that embodies modernity and magnificence. The ensuing web site design is a breath of recent air within the vogue world, providing a stylish and smooth consumer expertise. I developed a 3D mannequin with a glass materials and utilized my favourite HDRi map for dynamic lighting.
Who is aware of? Possibly Nike will produce footwear in the same colour and magnificence, and my crew would be the first in line to snag a pair!
Grids, Uneven + X-ray Magic
Clothes_X® // E-commerce
Within the “Clothes_X” mission, my ardour for grids and unconventional micro-animations took middle stage. I aimed so as to add a novel factor to my work and, after in depth analysis, I revisited an outdated poster the place I utilized the Invert (X-ray) strategy. This turned a pivotal level in shaping my design fashion.
By experimentation, I recognized that the Distinction and Exclusion mixing modes are the best for my initiatives. The actual magic, nevertheless, lies within the Shaders and Generative methods I found this yr, permitting me to push the boundaries of my creativity and create actually progressive designs.
Clothes_X® // E-commerce Vol.2
In “Clothes_X Vol. 2,” we emphasize impactful imagery, elevated by refined micro-animations. I developed over ten customized timings tailor-made to every mission’s wants, dedicating vital consideration to timing to totally seize the supposed temper.
Moreover, I created a seamless preloader that easily transitions customers to the principle display screen, a precept I constantly apply throughout all my work. The mission additionally options uneven typography, which integrates harmoniously inside its spacing, forming a cohesive visible expertise. This give attention to element and rhythm ensures that each factor contributes to the general narrative of the design.
You possibly can test it out on the hyperlink on CodePen.
Clothes_X® // POSTER
The following step was to create a sequence of posters, every designed to be distinctive but cohesive, telling a single story collectively. I’ve a deep love for Easter eggs in video games, so I made a decision to include them into this mission as properly. A key factor on this endeavor was the usage of mixing modes, which reveal these hidden surprises.
To deliver my posters to life, I utilized Immersity AI, including a magical contact to the design. This allowed me to reinforce the visible narrative and create an interesting expertise that invitations viewers to discover and uncover the intricacies hidden inside each bit. Every poster not solely stands alone but additionally contributes to a bigger narrative, providing layers of that means for these prepared to look deeper.
Sound + Design
X-VØID™ // TECH, Emblem & Model Id
My previous expertise in music performs a major position in my design work immediately. Sound design imbues that means, permitting me to create and emphasize the specified temper extra successfully. On this mission, you’ll uncover how the auditory and visible parts complement one another, leading to a cohesive and immersive expertise. The interaction between sound and design enhances the general impression, showcasing the distinctive id of X-VØID™ whereas delivering an interesting ambiance that resonates with the viewers.
Noise
With out Face
“With out Face” is one among my newest works, the place I aimed to consolidate all my current methods and explorations right into a cohesive design. The asymmetry of the weather adheres to the ideas of the classical Swiss grid, whereas animated noise with mixing modes elegantly alters the atmospheric colour all through the piece. The background visuals additionally make use of mixing modes, drawing consideration at particular moments. I included micro-animations within the ornamental parts, making certain they continue to be easy and don’t overwhelm the already intense ambiance.
I get pleasure from combining seemingly incompatible approaches, the place an preliminary sense of absurdity regularly evolves into unity and wholeness, making a harmonious stability that captivates the viewer.
Private Overview
I’ve been in design for over 13+ years, although my journey didn’t begin instantly with it. I studied Laptop Info Applied sciences at college, however after incomes my bachelor’s diploma, I made a decision to go away formal training behind and dive into digital design alone. I labored as a freelancer, and in varied companies and studios, however, whether or not lucky or not, I by no means had a mentor to information me. This meant I needed to discover solutions to my questions on my own, which, in flip, helped me develop a strong behavior of regularly studying and absorbing new information.
Sooner or later, I awoke with the will to “create my very own on line casino,” as Bender from Futurama as soon as mentioned, and that’s how my design studio, BL/S®, was born. I noticed that to create actually nice initiatives, I couldn’t do it alone—I wanted a robust crew. In addition to operating the studio, I proceed to work as an unbiased artwork director, collaborating with companies and studios on thrilling initiatives.
Design Philosophy
Simplicity and geometry — simplicity all the time wins. Einstein mentioned that the definition of genius is taking the complicated and making it easy.
Implementation of improvements. One has to circulate, be versatile and adapt, stillness is dying.
Product ought to to begin with lead to emotion. Detrimental or constructive, it must be red-hot.
In case of zero feelings the product is useless. Don’t free the emotion, the juice of the product whereas implementing.
Even chaos has its personal rhythm and excellent order. The one solution to see the holistic image is to get out of the body.
My Greatest Instruments and Strategies
I’m satisfied that the device itself is just not necessary and doesn’t play the principle position in a mission. The secret’s the concept, which brings all of the magic to life. The thought will be realized utilizing any device, and I all the time apply a novel strategy to every mission. In the mean time, these are:
▸ Normal — Figma, Ps, Midjourney, ChatGPT;
▸ 3d — Cinema 4D, Blender, Spline, Unicorn Studio;
▸ Animation — AE, Rive, Krea AI, Kling AI, Runway.
Inspiration
On the subject of my inspiration outdoors of the digital area, it’s all the time nature. Nature has already designed all the things for us; we simply should be extra observant and examine it. All my easing methods have been formed after analyzing sure pure phenomena. The second issue for me is music—it all the time helps set the rhythm and dynamics of my initiatives. I can hearken to the identical album on repeat all through a whole mission. One other key supply of inspiration is journey, studying about new cultures and their traditions. Motion is life.
Future Targets
I’m transferring away from working underneath WhiteLabel to determine my very own id and collaborate with proficient designers and builders on initiatives involving cutting-edge applied sciences like AI. Lately, I’ve been dealing with extra end-to-end initiatives—beginning with model id and progressing all the best way to creating beautiful visible results utilizing WebGL. My purpose is to develop this talent set additional and, sooner or later, not solely design the feel and appear of merchandise but additionally be concerned of their improvement from the bottom up. This mixture of creativity and innovation is what drives me ahead.
Ultimate Phrases
The formation of my fashion has been a protracted and interesting journey, and it continues to evolve. Every little thing round me performs a task on this—household, mates, my habits, hobbies, and our planet. For me, design isn’t only a job or a supply of revenue. It’s a life-style I’ve consciously chosen.
