- Settlement covers FIFA World Cup 2026™ and FIFA Ladies’s World Cup 2027™ and was revealed on stage at Lenovo’s annual Tech World innovation occasion
- Lenovo to offer FIFA expertise – from AI (Synthetic Intelligence) innovation to gadgets and knowledge middle infrastructure – to reinforce fan experiences and world broadcasts
- Lenovo and FIFA to leverage expertise and innovation to develop the sport globally
Seattle, October 15, 2024: At Lenovo’s annual Tech World innovation occasion, Lenovo and FIFA have revealed the multinational firm as Official FIFA Expertise Associate – FIFA’s high tier sponsorship class – in a deal that features the FIFA World Cup 2026™ in Canada, Mexico, and the US, and the FIFA Ladies’s World Cup 2027™ in Brazil.
The 2 tournaments will present the proper platform for Lenovo to additional develop its world model amongst followers of the world’s hottest sport and, extra importantly, ship built-in and progressive applied sciences that can make soccer extra accessible and extra partaking for all, rising the sport all over the world.
Lenovo’s merchandise, companies and options, together with its rising suite of improvements that each leverage and energy AI (Synthetic Intelligence), iconic ThinkPad laptops, tablets, Motorola cell phones, and servers, can be built-in into the 2026 and 2027 tournaments. The expertise will energy improved fan experiences in stadiums and world broadcasts, energy enhanced analytics, and democratize knowledge throughout all world football-playing nations.
Lenovo Chairman and CEO Yuanqing Yang commented: “As one of many world’s main expertise firms, we’re delighted to accomplice with the world’s most world and common sport. Lenovo can be powering the biggest sporting and leisure occasions in human historical past – occasions with extra viewers, extra nations taking part, and an unprecedented world demand for knowledge processing and expertise.
“Lenovo is proud to help FIFA’s imaginative and prescient of leveraging expertise to raise the sport, improve the fan expertise worldwide, and foster innovation that ranges the taking part in area. We’re excited that our cutting-edge expertise and AI innovation will take middle stage within the upcoming tournaments, demonstrating to the world the transformative energy of smarter expertise.”
FIFA President Gianni Infantino added: “At FIFA, we’re dedicated to rising the sport globally and making soccer accessible for all – and we’re excited to welcome Lenovo to our journey, and to work with them to implement applied sciences, improvements and programmes that unfold our sport. Information and expertise mixed helps us to know followers higher, and we’ll use it to create unparalleled and unforgettable fan experiences on the FIFA World Cup 2026 and FIFA Ladies’s World Cup 2027.
“In Lenovo, we’ve got a accomplice who will help us as we evolve and innovate, investing in digital expertise and synthetic intelligence for future generations.”
The landmark partnership marks the primary deal between Lenovo and FIFA and builds on Lenovo’s heritage in powering the expertise that has and continues to underpin many flagship world sporting properties.
About FIFA World Cup 2026™ and FIFA Ladies’s World Cup 2027™
The FIFA World Cup™ will characteristic 48 groups and be hosted by three nations for the primary time in historical past in 2026. The match will return to the U.S. following the 24-team 1994 version, whereas 2026 will mark the third time that Mexico has welcomed the world for the worldwide showpiece. Canada has a proud historical past of internet hosting high FIFA ladies’s and youth tournaments, together with the FIFA Ladies’s World Cup 2015™. 2026 would be the first time that FIFA’s senior males’s match can be performed In Canada.
The FIFA Ladies’s World Cup 2027 would be the tenth version of the match and, as in Australia and Aotearoa New Zealand in 2023, is about to characteristic 32 groups. Brazil, contributors at each FIFA Ladies’s World Cup™ in historical past, could have the honour to host the first-ever FIFA Ladies’s World Cup staged in South America.
