Again in October 2020, we pledged to make our {hardware} packaging plastic-free by 2025. On the time, our packaging was already 94% plastic-free, however these previous few items of plastic have been the trickiest elements to switch. From shrink wrap and plastic tape to labels and extra, we researched, prototyped and developed fiber-based options to switch these remaining plastic parts.
At present, our new packaging for all Pixel, Fitbit and Nest gadgets is 100% plastic free. Not solely did we attain our purpose early, however we additionally set a brand new design normal alongside the way in which: stunning packaging that’s straightforward to recycle.
