Welcome to our first Designer Highlight, a brand new collection the place we spotlight the distinctive works of high designers. On this inaugural article, we function Artemii Lebedev, the award-winning designer and artwork director behind Le:mma Studio. Uncover his distinctive mix of aesthetics and performance, and get impressed by his progressive strategy and notable tasks.
Artemii Lebedev is award-winning Designer, Artwork Director, and Founding father of Le:mma Studio. Primarily based in Belgrade, Serbia and NYC. His ardour is a mix of aesthetics and performance, wrapped in a dynamic package deal.
Featured Work
Armur
A portfolio web site for Alexandra Murgu, who focuses on particular results and costumes for motion pictures and TV reveals within the horror style.
Kieran Clarke
A portfolio web site for an award-winning stuntman and stunt coordinator. Kieran is famend for his work with Tom Cruise in film “Mission Unimaginable”.
c23 Labs
A minimalist one-page web site for Oscar Akermo’s marketing campaign, c23 Labs. That is the place the place all tattoo artists can join and be taught new abilities.
Q Industrial
An internet site for an industrial marketing campaign centered on the manufacturing and utility of high-quality paints appropriate for any sort of floor, starting from the automotive trade to factories.
The/ Thirty7
An internet site for a manufacturing company that focuses on animations, movement design, and advertising.
Showreel ’23-’24
Private Strategy to Tasks
Every venture is approached individually. It’s essential to discover a reference to the founder, artist, or workforce you’re working with. Each venture goes via a number of phases of conceptualization, often 4-5 variations. Generally, the ultimate consequence that customers see at launch is a mix of a number of ideas, creating a wholly new entity. Typically, it’s a clear metaphor that was seen initially, even earlier than beginning the work. However there are conditions once we discover a very small thread after all of the experiments and scale it to all the venture, making a cohesive storytelling expertise.
Artemii’s Transient Biography
I started my profession as a enterprise analyst with a concentrate on programming, although this programming was not the net improvement you’re accustomed to. The important thing was understanding the code — whether or not it was C++ or C# — not essentially writing it. By studying the code, I might establish logical inconsistencies and system failures, which had allowed me to arrange macros and enhance enterprise processes throughout the firm. These processes might contain inner workforce workflows or exterior interactions with shoppers.
Over time, I noticed that this path was not fully for me, regardless of learning for six years on this discipline (Bachelor’s and Grasp’s levels). After a while (~2 years) I transitioned to interface design and labored at a product firm alongside Jonah Bolden. Quickly after, we co-founded our personal design and improvement studio.
Right now, I’m the founding father of my very own studio known as Le:mma and I’m a contract multidisciplinary designer.
Design Philosophy
- Hear and Empathize
Perceive the consumer’s perspective earlier than beginning any work. - Context
Context is important for performing effectively. I make a robust effort to completely transient the consumer, even when it turns into difficult at instances. - Collaboration
Collaboration isn’t just about working with different designers; I view working with the consumer as a collaborative course of as effectively. Collectively, we construct the venture piece by piece. Each opinion is efficacious, no matter experience. - Concept and Metaphor
A robust concept and metaphor underpin all design. Design with out an concept merely exists. - Much less is Extra
Embrace simplicity to reinforce effectiveness. - Presentation Issues
The way in which a design is introduced is as essential because the design itself. Poor presentation can undermine the notion of the design and damage the general impression. - Private Desire
I keep away from designing issues that I don’t personally like. - Keep away from Re-Inventing the Wheel
Make the most of frequent patterns and options until there’s a particular must innovate. Integrating these components appropriately with the principle metaphor will end in a stable venture.
Favourite Instruments and Strategies
I primarily use the next software program:
Figma, Adobe Photoshop, Adobe After Results, Maxon Cinema4D + Redshift, and Webflow.
Moreover, I incorporate plugins, scripts, and providers resembling Amazon S3 and others. In any case, software program packages are simply instruments to assist reproduce and produce your concepts to life. You should utilize something that works for you.
Inspiration
Music has the best affect on me. It’s not confined to a particular style — it may be digital (Afterlife, Adam Bayer, and many others.) or post-punk, Ok-POP (The Killers, Stray Youngsters). Once I take heed to music, I immerse myself within the composition, and I benefit from the state it places me in. The world appears barely completely different.
I don’t have any favourite magazines or books that I recurrently reference. Typically even easy film or TV present credit can spark an concept. Every little thing round us can encourage a thought; the hot button is to seize it in time. I don’t have one of the best reminiscence, so I all the time preserve notes of my concepts and type them by date.
Over time, I can revisit these notes and experiment with the concepts.
Future Targets
I imagine I’m looking for my new stage. This isn’t straight associated to design; moderately, it’s an infinite technique of self-improvement. From the straightforward act of exercising to mastering the stability between work and private life, my aim is to repeatedly progress as a person.
Embracing Evolution in Design
A very good designer understands that the world round us is continually evolving, they usually wish to be a type of who contribute to that improvement. They care about whether or not they can carry one thing new to their environment, past discussions of improved metrics and streamlined processes.
