For anticipated occasions, DRAGONBRIDGE creates content material upfront, permitting them to rapidly disseminate massive volumes in a brief timeframe across the occasion. We noticed this with massive volumes of content material posted within the lead as much as the 2024 Taiwan basic election.
DRAGONBRIDGE content material spiked forward of the 2024 basic election in Taiwan
DRAGONBRIDGE content material has focused Taiwan for years, together with pro-unification narratives and surges of exercise in response to information occasions. TAG noticed a surge of exercise across the basic election held on January 13, 2024. As is typical with DRAGONBRIDGE, the quantity of content material was massive however unsuccessful in gaining traction with genuine viewers.
The movies have been typical of DRAGONBRIDGE’s fashion that includes robotic voiceovers, inventory footage and publicly obtainable photos. Voiceovers and textual content overlays within the movies had awkward phrasings suggestive of machine translation. Along with focusing on Taiwan’s outgoing President, Tsai Ing-wen, some content material included a direct name to motion, with a music with lyrics telling individuals to not vote for Taiwan’s Democratic Progressive Occasion.
Within the days previous to Taiwan’s basic election on January 13, 2024, DRAGONBRIDGE posted 1000’s of movies and feedback on YouTube utilizing artificial audio and avatars selling a false “secret historical past” doc vital of the outgoing President Tsai Ing-wen. The IO marketing campaign had restricted attain, with virtually no engagement from natural customers, and YouTube terminated channels tied to the exercise. The marketing campaign acquired protection within the Taiwanese press, which famous the low views of the content material.
The video content material featured AI-generated information hosts chatting with the digicam within the fashion of a information broadcast. The manufacturing high quality of the movies assorted extensively, with some showing lifelike at first look. Different content material was clearly laptop animated and confirmed no try and masquerade as actual video.
