After I first noticed the FHI Warmth UNbrush trending on TikTok final summer season, it was in no way new—however it actually was charming. I ended scrolling as quickly as I noticed movies of the comb simply gliding by way of even probably the most gnarled hair. And I wasn’t alone in my obsession: Movies tagged with #unbrushbrush have garnered over 4 billion collective views. The hollow-backed, square-headed brush was additionally accessible by way of TikTok Store, so it was terribly straightforward to purchase—and after emailing a consultant of the corporate, I discovered that it’s no exaggeration to say that tens of millions of individuals purchased the comb throughout the first seven months of its TikTok Store launch.
I used to be one in all them.
My fantastic, skinny hair tangles so simply that each one it takes is one gust of wind to whip my hair into knots. Brushing by way of it has at all times taken time, endurance, and a willingness to wince by way of the painful tug of a hairbrush. As a child, I’d throw a tantrum anytime my mother would even counsel combing my hair. As an grownup, I’ve discovered to soldier by way of brushing periods, however I’ve by no means loved the duty.
However after a lifetime of yanking low-cost drugstore brushes by way of my hair, I lastly discovered a brush that snagged solely a few of the time: the hollow-back Moist Brush, a detangling hairbrush with an oval head and versatile bristles.
My Moist Brush and I have been glad sufficient collectively for almost two years, till an limitless stream of UNbrush movies began flooding my TikTok feed final summer season. I watched clip after clip of oldsters—with all totally different hair varieties—utilizing the UNbrush to effortlessly comb by way of their tangles, their mouths popping open in shock when the comb glided by way of matted locks with minimal tugging. And as soon as I noticed a video of a mom brushing by way of her usually brush-adverse toddler’s hair with nary a teary eye in sight, I used to be compelled to strive the UNbrush—I noticed myself in that tender-scalped child, and I owed it to my youthful self to offer this mesmerizing hairbrush a shot.
With an apology to my Moist Brush (“It’s not you; it’s me”), I bought the $18 UNbrush in October 2023. And I haven’t picked up my Moist Brush since.

When the UNbrush arrived at my doorstep, my matted hair was in determined want of consideration, left tied in a bun for a number of days. I used to be skeptical that my new hairbrush would make the rat’s nest on my head any simpler to comb out, however I ate my phrases virtually instantly. The comb teased out my snarled locks gently, by no means snagging as I introduced it down the size of my hair, and I didn’t have to carry my hair on the root as I brushed, a method I’d usually make use of with the Moist Brush to maintain my hair from tugging on the scalp. With the UNbrush, I used to be capable of detangle my hair sooner and with far much less wincing than I ever may with my Moist Brush.



