Editor’s word: At present, Vidhya Srinivasan spoke on the Cannes Lions Competition about AI and creativity. You may learn edited excerpts from her remarks beneath.
Once we apply AI for our billions of customers, creators and companies, the influence is exponential. AI in Search helps folks discover solutions to extra particular and complicated questions. It is also powering new methods to discover and create on YouTube the place persons are searching for prospects, discovery and inspiration.
As we see AI evolve digital experiences, the position of promoting to attach folks and companies is as important as ever. We assist folks discover what they need on this huge world of knowledge. And, as they discover, related and resonant artistic remains to be what makes the distinction for advertisers.
We consider generative AI will unlock huge potential right here. Scale, pace, and customization will attain new ranges. Sooner artistic manufacturing, tailor-made media activation and real-time measurement will all work collectively to drive efficiency. That’s our multiyear imaginative and prescient however there’s a lot this know-how is doing for advertisers already.
First, you should use AI to generate insights about your audiences, so you’ll be able to higher perceive their behaviors and give you new methods to have interaction them.
Then you’ll be able to shorten and scale artistic manufacturing to convey concepts to life sooner. Take Veo, our newest and most superior video technology mannequin, which creates excessive definition content material from nuanced artistic prompts — you’ll be able to even ask for particular cinematic methods and visible results. It created this lion only for Cannes.
