The military of younger city male workplace employees who simply may represent the chain’s most dependable buyer cohort is now being acknowledged with a meal particular of their very own.
Now accessible for a restricted time, the Chipotle Boy bowl is accessible within the app, that includes the mandatory two scoops of rooster (so you do not have to ask), white rice, black beans, gentle salsa, corn, bitter cream, cheese, guacamole, and lettuce.
Chipotle
” who you’re,” the merchandise itemizing says, beneath a collage of the bowl, a copy-pasted stack of white finance bros, and a spreadsheet to essentially drive the meme house. (It’s unclear from the picture whether or not the guys are 6’5″ or have blue eyes.)
In a put up on X, the model posted a “Chipotle Boy Starter Pack,” which included aviators, AirPods, a MacBook, a glovebox filled with Chipotle napkins, and the requisite puffy vest.
the polls are in 🗣️ the official Chipotle Boy Bowl is avail beginning at this time within the app
for all my double rooster white rice black beans gentle salsa corn salsa bitter cream cheese guac and lettuce mans on the market pic.twitter.com/chx6brYZoX
— Chipotle (@ChipotleTweets) June 17, 2024
A number of regulars beforehand informed Bustle that Chipotle has been capable of “tick all of the containers” of comfort, pace, and diet.
“In spite of everything, who wants selection when you’ve got the intoxicating promise of optimization?” Bustle wrote.
Making an attempt to “Make it my very own” on the Chipotle Boy Bowl brings up a warning that modifications might make the meal ineligible for the promotional value.
overheard two twenty-something ladies discussing the idea of a “chipotle boy,” apparently a boy who eats chipotle 5-7 days every week, “the chipotle boys are all over the place”
— Jackson McHenry (@McHenryJD) Might 27, 2024
Bustle additionally noticed that a number of prospects had been choosing up orders from eating places close to their places of work — in lots of circumstances to eat at their desks.
And a coach informed the outlet that “gymnasium boys are typically Chipotle Boys,” for the reason that chain’s dietary info makes it straightforward to trace macronutrients.
Earlier this 12 months, some diners complained that they had been receiving skimpier scoops than they had been anticipating, prompting the corporate to make clear that there had been no official change in portion sizing.
