A full suite of options constructed with privateness in thoughts
2024 marks a pivotal second in promoting, and a sturdy measurement technique is core to creating you prepared for a privacy-first future. Google Analytics 4 is constructed to adapt to this future with insights and experiences and protect your view of your marketing campaign efficiency.
As talked about, we’re rolling out assist for the Chrome Privateness Sandbox’s Protected Viewers API in Google Analytics 4 within the subsequent few weeks, permitting you to proceed to succeed in your audiences even with out third-party cookies.
Moreover, we’ve not too long ago ramped up assist for enhanced conversions in Google Analytics 4 that will help you enhance measurement accuracy. Hashed, consented first-party user-provided knowledge dietary supplements current conversion tags, providing you with a extra correct view of efficiency. Now you can seamlessly ship enhanced conversions from Google Analytics 4 to Google Advertisements making it simpler to get began.
Now we have additionally made it simpler to cross consent decisions to Google Analytics 4 by implementing Consent Mode and use AI-powered behavioral modeling to get an entire view of your consumer journeys.
For years, we’ve been working to make Google Analytics 4 as revolutionary and efficient as doable, serving to advertisers get an entire image of their spend and efficiency, with out sacrificing consumer privateness. And with our continued investments, we’re making it even simpler so that you can use at this time.
