Google Pixel gadgets represented 3% of telephones shipped in North America final quarter

What it’s essential know

• Counterpoint Researched launched its evaluation of smartphone shipments and gross sales for This fall 2023 this week.
• Notably, Google Pixel gadgets represented 3% of all smartphones shipped in North America.
• Whereas it is nonetheless a small quantity, Google is now in fourth place in North American smartphone cargo, and the Pixel model is rising. 

After a number of attempting years at first, the Google Pixel is rising to turn into a pressure within the Android smartphone market. Anecdotal proof and optimistic evaluations level to the success of Pixel, however there is not any arduous knowledge to again it up. Counterpoint Analysis launched its evaluation of smartphone shipments within the fourth quarter of 2023, and it consists of optimistic progress for the Pixel lineup. 

Counterpoint ranked smartphone producers based mostly on their international shipments in This fall 2023, and Google wasn’t discovered within the high six. Ranked from highest to lowest, these have been the businesses with probably the most telephones shipped globally final quarter: Apple, Samsung, Xiaomi, Vivo, Oppo, and Honor. Total, the report states that the worldwide smartphone market grew by 7% year-over-year in 2023 and eight% quarter-over-quarter. 

Google’s progress might be found on the regional degree, particularly within the North American smartphone market. On this space, Google is the smartphone producer that shipped the fourth-most telephones final quarter. Solely three producers are forward of the corporate: Apple, Samsung, and Motorola. Google Pixel telephones represented 3% of the whole smartphones shipped in North America in This fall 2023.

Which may not appear to be a lot, however it’s important for Google. Contemplating how late Google launched Pixel within the smartphone race, it is spectacular that the model has managed to claw away market share from the likes of Apple and Samsung. Plus, the market share Google achieved in This fall 2023 is larger than it has netted prior to now. In years previous, Google was fortunate to personal a % of North American market share.